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PatrickSchmid

Career

All stages of the leadership track, plus degree programs, training and further education, and languages.

Career stages

  1. since 01/2024

    AI adoption and strategic consulting

    Independent

    • AI guidance for the executive teams of mid-sized companies: from assessing where they stand, through real pilots, to lasting practice, together with the people who work with it
    • AI transformation at a digitalization service provider for the furniture industry, around 50 employees: end-to-end rollout of generative AI
    • Strategic consulting on communications and organization for an automotive company

  2. 12/2018–11/2023

    Global Lead Digital Experience, Top-End Brands (AMG, Maybach, G-Class)

    Mercedes-AMG GmbH

    • 12/2018–12/2020 in the executive management division (strategy and customer experience): design and implementation of the Private Lounge customer platform
    • 01/2021–11/2023 Marketing & Sales: digital multi-brand strategy for AMG, Maybach, and G-Class; customer journey/persona work with Mercedes-Benz; digital experience
    • Repeatedly served as team coach within the company

  3. 04/2018–11/2018

    Vice President of Communications

    ESL (Turtle Entertainment GmbH)

    • Reorganization, reporting to the CMO, 6 direct reports, built up HQ communications
    • Previously global communications consulting for the C-level

  4. 01/2017–03/2018

    Principal Consultant, strategic consulting on data-driven marketing for Volkswagen AG and others

    Smart Digital GmbH

    • Teams of several consultants
    • AI-supported personalization (2017)

  5. 01/2011–12/2016

    Vice President, Tom's Hardware

    Purch (formerly TechMedia Network / BestofMedia)

    • Worldwide product responsibility, 8 countries, 30+ employees in the direct line, full P&L for the product teams
    • +30% revenue growth in 36 months through innovative business models
    • Tom's Hardware: 22 million monthly unique visitors
    • Competence Center model for the editorial teams

  6. 03/2008–12/2010

    Worldwide Editor-in-Chief, Tom's Hardware

    BestofMedia Group / TG Publishing AG

    • Editorial coordination across the US, UK, France, Germany, and Italy
    • Standardization of content and quality criteria
    • Interface between editorial and sales/marketing

  7. 07/2005–02/2008

    Managing Editor US Director of Content Operations (worldwide)

    Tom's Hardware US (TechMedia Network), then BestofMedia Group

  8. 01/2002–09/2005

    Lead Editor, Tom's Hardware Germany

    TG Publishing AG

Respected and well liked as a supervisor.

Tom's Hardware (TG Publishing)

His sure sense of what is essential enables him to always work in a goal-oriented, methodical, and very conscientious manner.

Tom's Hardware (TG Publishing)

There is a door open for him here at any time.

Smart Digital

Degree programs

  • 2022CAS Smart Mobility Management, 15 ECTSUniversity of St.Gallen (HSG)
  • 2019Directors Program – qualification for executive and supervisory board members (participation)SMBS with PwC and EY
  • 2009–2011Executive MBA, Project and Process ManagementUniversity of Salzburg (SMBS)
  • 2003Staatlich geprüfter Informatiker (state-certified computer scientist, bachelor's equivalent)Berufskolleg ADV Böblingen

Training

  • 2025CISIS12 Information Security Officer (ICO)
  • 2025VSM Coach (Viable System Model), metaphorum
  • 2024IT-Security-Beauftragter (TÜV) (IT security officer)
  • 2023Certified Complexity Designer (FORMWELTen-Institute)
  • 2021Marketing Director (DIM), certificate course
  • 2017Professional Scrum Master II (Scrum.org)
  • 2017Professional Scrum Product Owner I (Scrum.org)

Further education

  • KI Masterclass (AI masterclass, DIM)
  • Integrales Handeln (integral action; Rolf Lutterbeck): integral leadership, integral change management, Holacracy, organizational constellations in business
  • Leadership coaching (Landsiedel)
  • Conflict coaching (Landsiedel)
  • Resilience training (Mercedes-AMG)
  • u.lab (MIT)
  • Sprache und Wirkung (language and impact; Frederik Beyer)
  • Lingva Eterna (language and communication concept)

Languages

  • Germanfirst language
  • Spanishnative language, business level B2
  • Englishfull professional proficiency, C2
  • Frenchbasic knowledge

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